“FitClub™ creates History with its first short film and goes beyond Mother’s Day Celebration with 30 fierce mother bikers”

On May 12th, FitClub™ rewrote the rules of Mother’s Day by launching its first-ever short film, #MaaAbTeriBaariHain, in a power-packed, emotion-filled celebration that left Gurgaon buzzing. The event blended heart, horsepower, and high-impact storytelling — and the results were nothing short of explosive.

The day began with a thundering all-women biker rally. In collaboration with MotoLyfe, over  nb30 fierce female bikers rode from Golf Course Road to Sushant Lok, drawing cheers from the streets and attention from social media. The energy on the ground was electric — and online, it was viral. Influencers with over 90K+ followers each amplified the event in real time, pushing FitClub™’s reach and engagement to the next level.

Partnering with the bikers’ community for this year’s Mother’s Day event wasn’t just a branding choice — it was a bold, emotional, and culturally relevant statement. It positioned the campaign at the intersection of freedom, strength, and identity, echoing the very spirit of motherhood we celebrated.

Here’s how the collaboration event created real value: 

Symbol of Empowerment
The Ride That Made History – A Salute to Mother’s Strength on Wheels

The heart of the #MaaAbTeriBaariHain celebration was a powerful all-women’s bike rally that transformed the streets of Gurgaon into a moving tribute to motherhood and strength. In a bold and inspiring show of solidarity, 30+ female bikers revved up their engines and set off from Golf Course Road to Sushant Lok, creating a spectacle that turned heads, raised voices, and touched hearts.


This wasn’t just a ride—it was a movement. With custom “Maa” t-shirts by B For Black, sleek helmets, and roaring engines, the bikers carried a message that echoed loud and clear: It’s time for mothers to reclaim their space, their identity, and their freedom.

As crowds gathered along the route, the energy was electric. People cheered, recorded videos, and waved in support, while social media lit up with live streams and stories from the ride. Many of the bikers, including influencers with 90K+ followers, shared real-time content that went viral—amplifying the event’s message to audiences far beyond Gurgaon.

The rally wasn’t just symbolic; it was deeply emotional. Some of the riders were mothers themselves. Others rode in honor of their mothers. Every turn of the wheel was charged with purpose, empowerment, and pride.

Escorted with professionalism and supported by FitClub™ and Motolyfe, the ride stood as a visual and visceral extension of the short film’s message—a salute to the fearless women who lead, nurture, and inspire, both on and off the road.

Authentic Storytelling 

The release of #MaaAbTeriBaariHain has been met with an overwhelming and heartfelt response from audiences far and wide. The film, a tribute to the strength and resilience of mothers, quickly became more than just a cinematic experience — it turned into a movement. Within hours of the launch, social media was flooded with emotional reactions, shares, and comments from viewers who connected deeply with the story.

  • The film not only captured the essence of motherhood but also resonated with individuals across all walks of life. The powerful narrative, combined with the emotional weight carried by the mothers who embodied the spirit of the film, sparked an outpouring of love, support, and admiration from the audience.
  • The response has been nothing short of phenomenal, with huge engagement in comments from moms and audience in under 24 hours, and a surge in online discussions around the themes of empowerment, independence, and breaking societal norms. From heartfelt stories shared by viewers to the viral spread of clips and behind-the-scenes moments, the film’s impact has exceeded all expectations.
  • This remarkable engagement reflects not just the success of the film but also the power of FitClub™’s mission to inspire change, celebrate women, and build stronger communities.

Biker Community-Led Organic Reach

Many riders came with strong digital presence (some with 90K+ followers), leading to 200k+ online audience tapped thanks to presence of popular bikers and fitness enthusiasts. The buzz was organic, emotional, and shared widely by both influencers and the general audience.

Total follower count of the whole community rounded of to 150k followers with more than 30 story engagements, live coverage, reels produced by UGC, Collaboration and Short Film Celebration.

More than 1000+ women were targeted on WhatsApp through niche community access.

Community building and going beyond the image of gym :

This collaboration aligned perfectly with FitClub™ ‘s ethos of wellness, power, and inclusivity — and with Gurgaon’s growing community of progressive, urban mothers who want more than a token celebration.

Dr. Gargi – Empowering Skin Health & Wellness

Instagram: @drgargitaneja
Role: Skin Health & Wellness Partner

Dr. Gargi, a renowned expert in skin health, brought valuable wellness insights to the event, focusing on the unique needs of mothers in terms of skin care and self-care. Her live consultations, skin health tips, and presence at the event added an important dimension to the overall message of wellness and self-love. Dr. Gargi’s strong digital presence and engagement with her followers helped amplify the event’s reach and resonate deeply with an audience passionate about both fitness and beauty.

Rakshak – Honoring Defence & Building Community Connections

Role: Sponsor of Special Mementos & Defence Wing Collaboration

Rakshak’s collaboration with the Indian Defence through CSR demonstrated the company’s commitment to both national service and community welfare. As the sponsor of the commemorative coffee mugs handed out to event guests, Rakshak reinforced its message of protection, resilience, and support for families. Their strong alliance with the Indian Defence wing added prestige to the event and aligned the brand with values of courage, commitment, and care for the community.

Axis Max Life Insurance – Corporate Social Responsibility and Protection

Instagram: @axis_max_life_insurance
Role: Strategic Corporate Partner & Insurance Support

Axis Max Life Insurance demonstrated their commitment to the well-being of families and individuals, aligning perfectly with the event’s theme of safeguarding mothers and empowering families. Through their CSR collaboration with Indian Defence, they supported the event in a meaningful way, reinforcing their brand’s dedication to providing financial protection and care to families across India. Their partnership was highly impactful, adding credibility and depth to the event’s message of strength, security, and resilience.

B For Black – Fashion with Purpose

Role: Fashion Partner & Apparel Sponsor

B For Black, a premium streetwear label, elevated the event’s fashion quotient with 40+ custom “Maa” t-shirts designed exclusively for the event. These limited-edition tees were a stylish symbol of the modern, empowered mother. The vibrant designs not only enhanced the event’s visual appeal but also made a lasting statement, with the t-shirts becoming a key part of the influencer-driven social media content. The collaboration also amplified B For Black’s presence as a brand that stands for empowerment and modernity.

Kalaa – Creative Location Partner

Role: Event Location Sponsor

Kalaa, as the location partner for the short film, provided the perfect backdrop for the emotional storytelling at the heart of #MaaAbTeriBaariHain. Their visually captivating spaces helped bring the film’s narrative to life, allowing the audience to connect emotionally with the film’s powerful message of empowerment and motherhood. The brand’s association with the event reinforced their image as a space for creativity and artistic expression.

At the heart of the celebration was the premiere of #MaaAbTeriBaariHain — a powerful short film that honored the strength, sacrifice, and silent dreams of mothers everywhere. The screening struck a deep emotional chord, with many in the audience visibly moved. The film is already being hailed as a cultural moment for Gurgaon’s wellness and creative communities.

Guests were treated to meaningful engagements throughout the day. Dr. Gargi, a leading wellness expert, offered on-the-spot consultations and deep conversations on mental health and motherhood, making the event not just emotional but also impactful on a personal level.

FitClub™ supported the launch of a mother led premium streetwear brand to launch ‘B for Black’,which made custom T-shirts for mother with imprints of handwritten print and custom “Maa” t-shirts designed for the event added a bold fashion statement, and the demand for the collection post-event was immediate. Every detail of the experience was thoughtful — right down to the Rakshak-sponsored coffee mugs given to each guest, a subtle nod to strength and protection.

In a heartfelt moment, FitClub™ announced its collaboration with Axis Max Life Insurance, aligning with the values of the Indian defence community. The presence of Major H.K. added honor and depth to the day, reminding everyone that the spirit of service exists in many forms — including motherhood.

To cap off the event, Vikas Sharma, Head of Gym Operations at FitClub™, introduced ‘Little Legends’, a new initiative focused on empowering children through fitness, play, and purpose through Summer Camp.

For FitClub™, this wasn’t just an event — it was a message. It was about showing up for mothers, putting their stories at the center, and telling them: It’s your turn now.